IF I FELL is part of the circular Luxury emerging in the accessories market. 

A self start-up focused on small-batch and limited edition handbags. Our sustainable beliefs reside in respectful sourcing, hands-on and transparent production. The season(less) must-have shapes come in audacious colors worn for a lifetime.

Designed and founded by Ashli Parker Fell, with a 14+ year career working for large fashion companies.

“–there is a much needed change happening on the horizon”